A story of B9 beverages to an investor who are unaware of unfold story, company has started opretion in 2015 with small turnover of 2 crore almost reach 4 cr in 2016 and 40 crore in fy18 and management is enough confident to achieve 140cr by fy19.
A refreshingly modern beer brand, imagined in India, Bira 91 aspires to bring flavorful beers to the new world.
As one of the fastest growing beers in the world, Bira 91 has built a strong portfolio of essential beers and aims to drive the global shift in beer towards more color and flavor.
Established in the summer of 2015 by B9 Beverages and headquartered in New Delhi, Bira 91 has quickly become the rage amongst urban millennials owing to its delicious beers, bold identity and a strong draft network. In 2017, Bira 91 leaped across to New York City to begin its campaign in the United States. And in 2018, the brand started on its wider expansion in the Asia Pacific market by entering Singapore.
In less than three years, Bira 91 is now in the top 25 craft beer brands worldwide by sales volume and the fastest growing beer brand in the world (growing 5x in 2017).
The company now operates two breweries in India, and has offices in nine cities including New York City. Bira 91 is backed by Sequoia Capital and Belgium’s Sofina Capital.
It has a passionate team of over 350 beer lovers who have only one goal – to change the world of beer and beer for the world!
Crafted with the creative urban drinker in mind — someone who likes to have fun and doesn’t take life (or beer) too seriously, the brand aims to disrupt the global beer world with 21st century technology and its playful monkey mascot.
Highlight of 2015 to 2018 how company grown .....
To introduce the beers to 30 neighborhood bars. Beer brewed in Belgium to maintain taste and quality
Sales exceed 7,000 cases a month in Delhi as brand goes viral through word-of-mouth
Hire first “City Head” and launch operations in Mumbai – home to India’s most vibrant beer scene
Raise first round of institutional money as Sequoia Capital India invests $6m in Bira 91
Launch operations in Bangalore – India’s pub city
Preview the brand in New York City with a partnership with the Tribeca Film Festival. Bira 91 makes an appearance on the red carpet along with the stars! New Yorkers fall for the monkey!
Sales exceed 20,000 cases a month
Bira 91 faces severe supply shortages as India production gets delayed and demand skyrockets beyond expectations
Bira 91 faces severe supply shortages as India production gets delayed and demand skyrockets beyond expectations
Bira 91 faces severe supply shortages as India production gets delayed and demand skyrockets beyond expectations
India production goes live with first brewery in Indore (capacity of 150,000 cases per month)
Bira 91 receives 2nd round of investment from Sequoia Capital
Bira 91 launches in cans – its third packaging type after kegs and bottles
Sales exceed 100,000 cases per month
Bira 91 launches in more cities in India
Bira 91 Strong launched. The third liquid in the portfolio
A “high intensity wheat beer” with a top-fermenting yeast and big flavor
Bira 91 Light launched. India’s first low-calorie beer with just 90 calories
Low calorie, low carb beer with taste. Less calories than a glass of champagne or milk!
Nagpur – our 2nd brewery in India goes live.
Indore brewery also expanded to give total production capacity of over 300,000 cases per month
Bira 91 “The IPA” – First India Pale Ale brewed in India launched
The First IPA made in India (the “reverse” IPA) revises colonial and beer history.
Sales exceed 300,000 cases per month
Bira 91 becomes the largest draft brand in India
Starts production in United States (Upstate NY)
Expands in North East US to New York City, New Jersey, Philadelphia and Boston
Bira 91 becomes the number 1 premium brand in Delhi and several other markets
Belgium’s Sofina Capital leads $50 million round of investment – the company’s third round of institutional capital raise
Bira 91 launches in Singapore and Nepal
3 Comments
Excellent information
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ReplyDeleteDo you have any or can arrange shares of Bira 91? I am interested in buying
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